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One of the most discussed aspects of betting in recent years has been the value of making your own betting line. It's something that the writers in PPM have debated many times.
US expert Steve Fierro has won acclaim in the past couple of years for his treatment of the subject in his best-selling book The Four Quarters of Horse Investing. The "second quarter" of Fierro's approach is called "Attach value to my contenders".
Steve Fierro produces the Raceday USA Betting Line for www.todaysracingdigest.com and has been enjoying horse-racing since 1978.
He has followed the teachings of the best in the business and in 1998 started the Raceday USA Betting Line Service and the same year became the host of ESPN's Everybody's Racing, a one-hour radio show all about the Sport Of Kings.
He is also currently the on-staff full-time handicapper at the Reno Hilton Superbook where he conducts educational seminars and coordinates programmes for northern Nevada players.